Industry News
Consumer Behavior Study Upends Common Misconception That the Vast Majority of Online Shoppers are Ready to Buy
Indianapolis — August 8, 2018 — PERQ, experts in online consumer engagement and shopping behavior, has released new analysis of consumer...
Digitally Reactive Direct Mail Takes Retargeting to the Next Level
Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts. As digital marketing...
More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers
Atlanta — August 6, 2018 — Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it...
Tariffs on New Cars Would Push Consumers to Buy Used, Poll Finds
Looming tariffs on new vehicles would likely cause many consumers to buy a used vehicle instead, according to a recent study by Autolist.com....
How Behavior Prediction Technology Benefits Dealerships
For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...
How to Combat Disengagement and Reduce Turnover Among Dealership Sales Staff
One thing is true of every automotive dealership: Sales staff is the core of its business. Salespeople alone can ensure that customers have the best...
Conversica Announces the Lead Provider Awards for 2018
Lead providers are an essential part of most auto dealerships’ sales success. These companies provide sales leads of consumers in the market to...
How Dealers Can Prevent Damage From Fake Negative Reviews by Competitors
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly,...
Zero Percent Finance Deals Drop to Lowest July Level Since 2005, Says Edmunds
Santa Monica, CA — August 1, 2018 — Zero percent finance deals were slower to materialize for car shoppers in July, according to the experts at...
Retail Automotive Software Leader Bridget Townsend Joins Rapid Recon
Palo Alto, CA — August 1, 2018 — Rapid Recon, the established leader in Time-to-Line (T2L) workflow™ software and reconditioning center...
KardZee Introduces Omni-Channel Engagement Solutions for Automotive Industry
San Francisco — July 31, 2018 — KardZee, a mobile media platform that provides tangible and digital outreach solutions, announced today a new...
New Black Book Analysis Shows Varying Retention Trends of Discontinued Models
Lawrenceville, GA — July 30, 2018 — Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value...