Branding + Reputation
How Dealers Can Prevent Damage From Fake Negative Reviews by Competitors
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly,...
Sheehy Auto Stores Raises $300,000 to Benefit the American Heart Association Through the 21st Annual Sheehy 8000
Fairfax, VA — July 26, 2018 /PRNewswire/ — Sheehy Auto Stores has raised a record donation of $300,000 to benefit the American Heart Association as...
Build Your Personal Brand to Define and Enhance Your Professional Reputation
If you work for a living, your personal brand is essential. Whether you’re in line for a promotion or you want to look for a new job, expand your...
American Guardian Announces Trip Giveaway and Charity Pop-A-Shot Contest at NADA Show 2018
Warrenville, IL — March 19, 2018 – American Guardian Warranty Services, Inc. (AGWS), part of the American Guardian Group of Companies and leading F&I...
How Dealers Can Effectively Claim and Engage Yelp Reviews
With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...
3 Steps to Revitalize Your Appraisal Process
Another year has come and gone. What were your goals for 2017? Did you reach them, or come close? Can you even remember them? Often, we set ourselves...
Will 2018 Be the Year of Culture Change at Your Dealership?
Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But...
Reputation Management: The Marketing Most Dealers Fail to Do
Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want,...
Attention Car Dealers...How Is Your Internal Online Reputation?
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...
Millennial Selling Strategy—from a Millennial
Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...
Dealer Marketing: “Google Death” is Only Part of the Battle
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...
Becoming a Now Dealership
Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...