Branding + Reputation
Astroturfing: Manipulating and Faking Reviews
Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in...
Wash, Rinse, Repeat: What is Corporate Governance and Why Is It Important?
Governance consists of a compendium and series of policies and procedures which safeguards the business to protect the owners and shareholders,...
Tuck The Octopus
Managing, owning, and running a dealership can feel like trying to tuck an octopus into bed at night while the tentacles keep flopping out! My close...
People in Automotive: Arnold Gacita Sr
– Founder of Petra Automotive Products! I am so thrilled to debut my new feature in Dealer Marketing Magazine where I get the honor of introducing...
The 4 Must-Haves for Any Company Rebrand
Your company’s story and messaging are the core of everything: it’s how you market, how you sell, and how you retain loyal customers. The story is...
Transparency And Trust: Overcoming Negative Price Perception, an Interview with Art Shaw, CEO of RepairPal
"I have built a framework from the best of everyone I ever paid attention to, and I don't read many books. I don't have a lot of time," Art smiles as...
10 + 10 = Exposure
Any one of these issues could cost you a lot of money. Consider the “what if.” What if…this were to happen or that were to happen? How would...
Let The Government Be Your Customer Service Department!
Three super-large dealership groups are trying it! Here’s how it’s going for them so far… Carvana lost the ability to transact in Illinois...
Reputation is Everything. Hispanic Car Buying Preferences Survey Review
In my first article on Hispanic Car Buying Preferences, I gave a broad overview of our 2020 and 2021 surveys. For this article, I will focus on...
Dealer Risk Mitigation: Expectations & The Fountain of Youth
My buddy, Tom, recently visited St. Augustine, Florida and he was kind enough to bring us souvenirs. No, my fiancé and I didn’t get t-shirts. We got...
4 Reasons Why Industry Awards Are Marketing Gold — and How to Leverage Them
As a business leader, you understand the importance of recognition. It's not just that it feels good to be celebrated for your hard work and...
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the...
