car dealership marketing

2012 was a watershed year in automotive digital marketing, as marketing automation systems became more common, enabling users to send a higher volume...

The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...

I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...

At no other time in history have auto dealers had more options, channels, and media to promote their business to the public. And while these...

Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...

According to industry experts, the average dealer closes about seven percent of their internet leads, but close their first-party leads at more...

Auto dealerships have been sending their employees to sales training for many years and traditional sales training is still indispensable for auto...

The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...