car dealership marketing

Since its advent, video has been the mainstay of advertising for modern car dealers. Through television, video gives dealers a unique, personal...

As the internet becomes an even bigger part of our lives, businesses of all types will have to keep adapting and embracing certain trends. There...

By now, chances are that you have a Facebook account for your car dealership, and are aware that online marketing can be effective for your...

Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design...

In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...

For this month’s dealer video marketing profile, I interviewed Paula Sullo, internet director of Branhaven Chrysler Jeep Dodge Ram, which has been...

Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...

Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...

Here’s How Van Griffith Kia Used Social Media to Increase Internet Sales by 20 Percent Van Griffith Kia in Granbury, Texas has built itself into a...

This month I am interviewing Jack Weinzierl, director of internet marketing for the Boardwalk Auto Group’s 10 dealerships. Jack has 23 years...

If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...

As the business world adjusts to 21st century realties, new strategies for marketing and branding have emerged, sometimes to complement...