car dealership marketing

Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....

The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...

With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data...

If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...

The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...

There is a lot of discussion going on these days regarding how big data will be a benefit to dealerships, manufacturers, and consumers in the future....

It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM — which, in my opinion, is the most important tool for a car...

It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels...

The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...

The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...

Did you know that 70% of people in the U.S. have a profile on at least one social network? This means that the vast majority of your potential...

The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...