automotive marketing

Every salesperson can attest to how difficult it can be to overcome the trade-in objection. More often than not, the customer’s vehicle isn’t worth...

With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...

For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and...

Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...

As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where...

It’s no secret that auto buyers shop around. In fact, they’re savvier than ever. They come to the dealership armed with research they conducted...

Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...

The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...

The definition of an incentive program is broad. Anything you do to motivate salespeople can be considered an incentive program. You can tailor a...

The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...

If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...

Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...