automotive marketing
“Adapt or Die” Why Dealerships Need to Experiment with their Internet Sales Lead Processes
You may have heard of the motivational sales phrase, "always be closing." But, when it comes to handling internet sales leads, dealerships really...
4 Steps to Set Your Dealership Marketing Up for Success
Have you ever considered that setting up your dealership for success could be as simple as examining your habits? It may sound farfetched, but it's...
Three Steps to Level up Marketing Strategies in 2020
Refining your marketing strategies heading into the new year sets you up for success in 2020 and beyond. The New Year is an exciting time at a...
5 Steps to Video Marketing Success
When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90%...
Why Dealers Should Care About Real-Time Marketing
Real-time marketing solutions are finally gaining traction in the automotive space — and that’s great news for your dealership. Real-time marketing...
Build a Lifetime of Customers With Warranty Programs
I’ve been asked to explain why lifetime warranty programs are so important to an auto dealership. We’ve already talked about how this type of program...
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...
How to Use Social Media Channels to Generate More Leads
For many years, dealers have been told that social media channels can’t be used like other marketing channels. We’ve heard that social media is best...
Curaytor Announces Curaytor Brain, Digital Marketing Database With Thousands of Facebook Ads and Emails to Help Small Businesses Grow
Boston — March 27, 2018 (GLOBE NEWSWIRE) — Curaytor, a full-service digital marketing company that helps small businesses grow, today announces the...
Is Bad Translation Technology Keeping You From Connecting With Spanish-Speaking Customers?
Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English...
How Advertising That Sticks Out Draws Consumer Attention
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear...
Take Your Data-Driven Marketing to the Next Level
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept,...