auto dealership marketing

In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels...

Blame it on the internet. Retail stores are closing at record levels, so dealerships are obliged to maintain a strong web presence if they want to...

If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...

Auto buyers consider many factors, both logical and emotional when they’re determining whether or not they will purchase a vehicle. Outside of the...

With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we...

Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...

The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...

There is a lot of discussion going on these days regarding how big data will be a benefit to dealerships, manufacturers, and consumers in the future....

It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM — which, in my opinion, is the most important tool for a car...

It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels...

Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts....

Familiarity is often a dealer’s friend. You arrive at work at the same time, greet customers the same way, negotiate deals the same way, and leave...