auto dealership marketing

myKaarma is the communication and payments platform of choice for the nation’s top automotive manufacturers and groups alike — enabling a consistent...

As a dealer, one of your most important goals is to keep your relationships with customers, or potential customers, as healthy as possible. Building...

It’s no secret that auto buyers shop around. In fact, they’re savvier than ever. They come to the dealership armed with research they conducted...

In this new world of automotive dealerships and customers demanding more for their money, your dealership’s success depends on more than just selling...

Most of us, truth be told, don’t like being held accountable. The word accountability can sound negative, like punishment. We don’t cozy up to it...

Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....

Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders,...

The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...

With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data...

Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and...

A dealership sinks or swims based on its ability to retain customers — or not retain them. Are you certain you know which outcome you’re moving...

Dealerships collectively write up more than 315 million repair orders annually — nearly 10 times the transactions of new and used vehicle sales...