auto dealership marketing
International Nameplate Auto Sales Up in November
Alexandria, VA — December 4, 2017 — The American International Automobile Dealers Association (AIADA) today released November sales figures for the...
RouteOne Expands E-Contracting Finance Sources List With the Addition of Exeter Finance
Farmington Hills, MI — December 1, 2017 — RouteOne announces that Exeter Finance is now an available eContracting finance source for dealers...
Customer Data: Is Double Entry Dragging Down Your Bottom Line?
Remember the game “telephone” you played in elementary school? Everyone sat in a circle, and the first player whispered a phrase in the next player’s...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
Artificial Intelligence Lets You Focus on the Work That Really Matters
When it comes to implementing new technology on your dealership website, there can be a learning curve. Every change requires understanding a new...
Is Your Dealership's Video Marketing Relevant to Its Target Audience?
If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience....
Acceleration Awards Winner Spotlight: Rapid Recon
Throughout November, we're spotlighting the winners of Dealer Marketing Magazine's first-ever Acceleration Awards, which recognize automotive vendors...
How Programmatic Video Marketing Makes Consumers Laugh, Cry, and Then Buy
As programmatic spending continues to rise through 2017, video accounts for a healthy percentage. Infrastructure and creative tech for programmatic...
Acceleration Awards Winner Spotlight: AutoLeadStar
This month, Dealer Marketing Magazine presents its first-ever Acceleration Awards, created to recognize and promote automotive vendors that stand out...
The Future of Virtual Reality and Augmented Reality in Automotive Retail
Electric and autonomous driving, connective technology, and car ownership trends are challenging the way car companies connect with customers....
Things Need to Change for Women in the Automotive Industry
OK, full transparency from me: I have a 27-year-old daughter who sells new cars at a dealership. I can’t say that she has complained of any unfair...
Announcing the 2017 Acceleration Awards Winners
The Acceleration Awards were created to recognize and promote standout automotive vendors that offer unique products and services to increase sales,...