auto dealership marketing
Why the Customer Experience Is at the Center of Auto Retail Disruption
Automotive retail is one of the most competitive consumer markets, with customers buying more vehicles than ever before in recent years. For dealers...
Manheim Invests in New Retail Reconditioning Center Near Silicon Valley
Hayward, CA — June 13, 2018 — Preparing for increased demand in its retail reconditioning business while anticipating growth in the vehicle...
Dealer Reserve Remains in Jeopardy, Even With CFPB Rollback
The recently approved resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance by both the U.S. Senate...
The Secret to Recruiting Superior Millennial Employees
Millennial employees now make up a huge percentage of the American workforce — and that number is growing. Experts estimate that by 2025, as much as...
Utilizing a Recruiter Enhances Chances for Successful Business Development Culture
Huntersville, NC — June 7, 2018 — Building a successful business development culture at an automotive retail dealership requires planning,...
3 Ways Your Dealership Can Tap Into Customer Emotions
Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand...
Dealertrack Promotes Kaitlin Gavin to VP & General Manager of Dealertrack Registration and Title Solutions
New Hyde Park, NY — June 6, 2018 — Dealertrack is excited to announce the appointment of Kaitlin Gavin to Vice President and General Manager,...
Key Dealerships Turn to Unique Tech Platform for Growth, Creating a Lifeline for Their Industry's Future
Dallas and Seattle — June 7, 2018/PRNewswire-PRWeb — With the auto market rapidly changing and the role of dealerships under threat, two industry...
Are You Embracing the Future and Running to Win, or Just Running in Place?
Tinker Hatfield is famous among sneaker enthusiasts; his engineering work for Nike revolutionized movement, running, and athletic performance....
Why Dealers Should Care About Real-Time Marketing
Real-time marketing solutions are finally gaining traction in the automotive space — and that’s great news for your dealership. Real-time marketing...
Build a Lifetime of Customers With Warranty Programs
I’ve been asked to explain why lifetime warranty programs are so important to an auto dealership. We’ve already talked about how this type of program...
Are You Ready to Give Consumers the Online Financing They Want?
As automotive lenders and retailers, we stand at the edge of deep and transformative change. Skeptical? Don’t be.Consider, instead, the evidence of...