auto dealership marketing
3 Ways to Modify Your F&I Process in the Age of the Customer
One in three Americans would rather go to the DMV, do their taxes, or sit in the middle airplane seat than go through the process of buying a...
Focus on Your Customer's Satisfaction Instead of Low Price
Success in the car business depends on a combination of important factors. One factor is profit, and profit is dependent on moving the focus of the...
Know the Different Types of Workplace Harassment, Part 2
In Part 1, the author discussed workplace harassment based on sex, gender identity, and sexual orientation. This month, she examines harassment based...
Custom TV Channels Stop Competitors From Advertising in Your Dealership
The automotive marketplace is highly competitive, with dealerships, service facilities, and other vehicle-related businesses spending a significant...
How Consumer-Identity Data Revolutionizes Automotive Marketing
Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will...
April Auto Sales Expected to Dip, Edmunds Forecasts
Santa Monica, CA — April 25, 2018 — Edmunds, the leading car shopping and information platform, forecasts that 1,335,313 new cars and trucks will be...
Auto/Mate Integrates DMS With Dealer Wizard’s Database Intelligence Solutions for Dealerships
Albany, NY — April 23, 2018 — Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Dealer Wizard, a provider of...
What We Learned From Dealers at NADA 2018
Another National Automobile Dealers Association (NADA) convention has come and gone, and for attendees, it was a whirlwind of information, sensory...
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...
3 Reasons Why Dealerships Should Shift to a Single View of the Customer
Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...
Dealers Turn Detail Departments Into Revenue Sources
For too long, the in-house detail departments of new car dealerships have dragged down profit. Yet auto detailing is essential not only to get...
Lehel Reeves Joins Flick Fusion as Director of Partnerships and Business Development
Urbandale, IA — April 16, 2018 — Flick Fusion announced today that Lehel Reeves has joined the company as Director of Partnerships and Business...