auto dealership marketing
5 Benefits of Expedited Reconditioning
While the flow of off-lease vehicles continues pouring certified pre-owned (CPO)–quality cars, SUVs, and trucks onto dealers’ lots, which depresses...
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...
LotMonkey Expands Strategic In-Dealership Merchandising System Into Four New Markets
Saint Petersburg, FL — July 9, 2018 — LotMonkey, a strategic in-dealership merchandising solution for independents, franchised car dealers, dealer...
How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing
Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to...
Auto Dealer Financing Gets a New Name and Capitalizes on Parent Company for Expansion
Fort Lauderdale, FL — June 20, 2018 — A little over two years after being acquired by Mexico City-based Credito Real, AFS Acceptance LLC has...
How to Convert on the 3 Customer Buying Signals
We live in an age where technology provides dealerships with an immense amount of data about what customers want — but only if they read their buying...
New Valassis Chatbot Streamlines Car Buying via Facebook Messenger
Livonia, MI — June 28, 2018 — Valassis Digital, a leader in digital marketing, announced today its newest chatbot solution to help automotive...
The Global Auto Market Is Bouncing Back, With Digital Leading the Charge
Over the past year, the automotive industry has been through a number of shake-ups — some more disruptive than others — with a fear looming over the...
MaximTrak Announces Zurich North America Integration
Wayne, PA — June 27, 2018 — MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced today...
Roadster Announces $15M in Funding to Satisfy Demand for Modern Omnichannel Commerce Solution
San Francisco — June 27, 2018 — Roadster, the leader in commerce solutions for car buying and leasing, today announced it has raised an additional...
Nicole Cockcroft Receives Cox Automotive Breakthrough Leader of the Year Award
Atlanta — June 26, 2018 — Cox Automotive awarded its Breakthrough Leader of the Year Award to Nicole Cockcroft (pictured above at left, with Nicole...
Top 6 Google My Business Optimization Tips for Dealers
Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service...