Technology
Top 6 Tech and Marketing Trends for Dealer Marketers in 2014
2014 is upon us, and savvy dealer marketers are looking ahead to better understand the most important trends impacting them and affecting their...
AutoAlert Named One of Fastest-Growing Private Companies
IRVINE, CA, October 11, 2013 — Boyd Warner, CEO of AutoAlert, Inc., a technology and training company helping auto dealers identify and capture...
SmartPhones and Smart Dealers
The old Yellow Pages slogan, “Let your fingers do the walking,” has taken on an all-new meaning with the saturation of personal mobile devices into...
Dealer Concepts Adds Full DMS Integration to Its Loyalty Program
Clarkston, Mich. (Sept. 5, 2013) – Dealer Concepts, a leader in providing innovative customer retention and marketing programs, today announced...
It’s Mobile-Mania—but Dealers Still Lag with Mobile-Friendly Credit Apps
The mobile wave isn’t at a tipping-point, it’s tipped, hard. Sometimes I feel like I read as many new studies about the explosive growth in...
Service Apps: the Automotive Retail App
Ask some dealers about mobile apps and they'll talk to you about ‘Angry Birds’ or ‘Words with Friends.’ Other dealers agree that there’s some...
Dealer Marketing Magazine s 2013 Technology Leadership Award
SEATTLE, WA, January 24, 2013 – The Technology Leadership Award winners have been announced in 11 categories by Dealer Marketing Magazine. The awards...
Your Best New Marketing Tool—The Truth
At no other time in history have auto dealers had more options, channels, and media to promote their business to the public. And while these...
The Revolution of Mobile Apps in Today’s Automotive Industry
Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...
Seven Business Questions You Can Answer With Call Tracking Insights
It’s inescapable — we live in a world that is driven by data. Many GMs, sales managers, and their teams are tasked with compiling masses of data to...
Is Your Dealership Ready for the Real-Time Shopper?
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...
Q & A with Test Drive Generator
Dealer Marketing Magazine publisher, Brett Stevenson interviewed Test Drive Generator CEO, Bryan Dawson, to talk about his company’s innovative new...