Marketing
I AM MARKETING | Noe Longoria
The second episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Noe Longoria, Director of Content at Cavender Auto Group....
I AM MARKETING | George Nenni
The debut episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features an engaging interview with George Nenni, a prominent figure...
Navigating Tier 3 Marketing: Insights from Industry Leaders
Ed Steenman runs a full-service boutique digital advertising agency that creates highly successful digital and traditional marketing campaigns for...
10 Things I Hate About Automotive Marketing
Written by Joe Brown, Chief Marketing Officer of Frank Leta Automotive Group. Joe is a third-generation dealer who merges tradition and innovation...
Drowning in Demands: 5 Key Ways to Stay Afloat
Written by Colby Joyner, Vice President of Marketing and Strategy at Cavender Auto Group. Colby is also an Auto Remarketing “Dealers Under 40”...
Speaking at NADA: A Retrospective
Being invited to speak at NADA was a pivotal moment in my career, a culmination of years spent influencing the auto industry’s approach to managing...
Use it or Lose it: The Vital Role of Activated Data in Closing Sales
There’s a lot of talk about data in automotive these days, and rightfully so. We are living in an age where data is literally the factor that...
Meet Jennifer Sanford, Marketing Executive and Founder of Sanford Marketing Group
As a little girl, Jennifer traveled a lot. The daughter of a United States Naval officer, she spent time living abroad in Panama and took to...
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
3 Years of Hispanic Car Buying Preferences Trends
In my last article, I touched on a few trends that we are starting to see after 3 years of doing our Hispanic Car Buying Preferences surveys. This...