Shopper Experience
How Google’s Website Ranks Website Vendors for Average SEO, Accessibility, and Best Practice Scores
How Do You Measure Up? We’ve now written three articles on how Google views our industry for speed and performance. We touched on Page Speed, Speed...
How Google’s Website Ranking Factors Rank Website Vendors Part One
How do you measure up? PART ONE In our previous two articles, we wrote about how Google uses its software to assess a website’s performance, from...
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents) Part Two
PART 2 In Part 1 of this two-part series on website ranking factors, we discussed Page Speed, Page Index, and Technical SEO scores. We look at the...
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents)
PART 1 Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. Why? Because from Google’s point of...
Google Analytics 4 – The Change You Have to Make Happen Now
July 1, 2023 is the all-important date Google has announced it will discontinue Universal Analytics. At that time, the new Google Analytics 4 (GA4),...
eCommerce Has Permanently Disrupted the Way New Car Dealers Sell OEM Parts
Over the past two decades, retail has drastically changed with the rise in eCommerce. Compared to other sectors, the automotive industry has been...
Dealing with Digital Disruption: How to Make Digital Retail Work for your Dealership
Over the last few years, a combination of advancing technology and changing consumer behavior driven by the pandemic have pushed digital retail to...
Mobile Shopping is Impacting Online Parts Sales
For millions of people, shopping online has become the preferred method, especially over the past two years since the start of the pandemic. However,...
How Combining Agile Thinking and Acknowledging the Individualism of the Customer is Disrupting Auto Finance
In the post-pandemic world, the, in some ways forced, adoption of digital has had resounding effects on the purchasing process. The pandemic created...
Inventory Trends
How long have we been waiting for inventory levels to return to normal? At this point, the ongoing inventory crunch in both new and used cars is just...
Supply Chain Issues and Inventory Challenges For Franchised New Car Dealers
The automotive industry has experienced a variety of challenges since the beginning of the pandemic, and with ongoing supply chain issues impacting...
Parts eCommerce Fuels Revenue Growth in 2021
Despite the intense economic challenges and supply issues that occurred during 2020 and 2021, dealers selling parts online with an effective...