dealer marketing
Three Steps to Level up Marketing Strategies in 2020
Refining your marketing strategies heading into the new year sets you up for success in 2020 and beyond. The New Year is an exciting time at a...
The Art of Detecting Manipulations in Marketing Reports
A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say...
Reshape Your Marketing Efforts Using Audience Segmentation
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership;...
How SEO will Help your Car Dealership Improve Sales
What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search...
4 Steps to Gear Up Your Marketing Strategy for Baby Boomers
The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...
5 Reasons Animated Videos Are the Most Effective Marketing Media Today
Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...
4 Steps To Make SEO Bring More Ups to Your Showroom
All of your marketing efforts are intended to get more ups on your showroom floor, and search engine optimization (SEO) is no exception. It may feel...
7 Steps to Get Millennials Into Your Dealership
Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United...
Top Five Resolutions for Dealer Marketers
The New Year is just around the corner. It’s the time when we reflect on the past year and devise a list of personal New Year’s Resolutions. It’s...
Becoming a Now Dealership
Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...
Top 6 Tech and Marketing Trends for Dealer Marketers in 2014
2014 is upon us, and savvy dealer marketers are looking ahead to better understand the most important trends impacting them and affecting their...
Unexpected Ways to Use Google+ for Your Dealership
Advertising your car dealership online is likely a marketing tactic you're already familiar with. So it's probably time to promote your business on...