dealer marketing
Embrace Change as a Leader for Your Dealership to Thrive
If we have learned anything during the pandemic, it’s time we get comfortable with being uncomfortable! The good news is leaders that embrace and...
Dealers Will Soon Have More Choices for Connected Car Services
In past articles, I've touched on the many services that dealers can expect from Connected Car technology. Some of these have included vehicle...
London EV Show 2021 Announces Rescheduling
London - 18 October 2021 - The organisers of the London EV Show 2021 have decided to reschedule and relocate the event to the Business Design Centre,...
Dealership Culture: Make Trust Your North Star
According to the Guinness Book of World Records, Rory Blackwell, the ultimate one-man band, played 108 different musical instruments simultaneously...
No Inventory? No Problem. Marketing Tips From the Field for Your Dealership’s Success
The automotive industry is consumed with the inventory shortage-- while gross is higher than ever, dealerships are finding it hard to strategize...
Dealer Websites: When Gaming Google Hurts
It’s been nearly 6 years since “Dieselgate” broke and Volkswagen was busted by the EPA for gaming their diesel car emissions tests. When the vehicle...
Zero-Click Search Is Important, but Web Clicks Have Not Gone Away
There has been an increase in discussion of late (blog posts, conference sessions, etc.) talking about the Zero-Click search trend related to Google...
How to Set Up Google My Business (GMB) Nested Department Listings for Car Dealerships
Leveraging the power of Google My Business can place your store before the right customers, increase your sales potential and grow your dealership...
Combat Your Cookieless Future by Creating Your Own First-Party
You’ve seen it and have read the headlines circulating your feeds and emails. The topic about a cookieless future. And while yes this can be jarring...
Dealership Inventory Crisis: Marketing Lessons From the COVID-19 Crisis
It’s obvious that fluctuations in inventory are going to dominate the automotive narrative for the rest of 2021. And while it seems like we’ve just...
3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations...
Declined Service Work or Targeted Marketing Opportunity?
The word “innovation” gets thrown around a lot when we talk about dealers who manage to stay ahead of the curve year after year, even as the industry...