customer experience
How Dealers Can Effectively Claim and Engage Yelp Reviews
With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...
How Personalized Marketing Tailors the Experience to the Consumer
As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where...
I'm a Millennial: Here's How I Want You to Sell Me a Car
I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...
Advertise Authentic Experiences to Drive Shoppers to Your Dealership
Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads....
A Better Car-Buying Experience Starts With Empowered Employees
After six years of strong sales, the auto industry is rightfully fearful of decline. A survey of recent car buyers by Deloitte Digital found that...
December Q&A: Inventory Management Is a Question of Balance
Dealership inventory management has long been an imprecise science that combines precedent, data, and dealers’ intuition. And that’s before all the...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
How to Fine-Tune Incentive Programs to Improve the Customer Experience
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....
How E-Contracting Accelerates the Buying Experience
Blame it on the internet. Retail stores are closing at record levels, so dealerships are obliged to maintain a strong web presence if they want to...
Pricing: No One Wins a Race to the Bottom
If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...
Artificial Intelligence: Provide the Ultimate Digital Shopping Experience
Today’s dealership faces ever-rising customer expectations. Across industries, shoppers actively seek out great service, with more than half willing...
How to Respond to F&I's Technological Paradigm Shift
Have you given thought lately about how the technological paradigm shift taking place in the automotive world might change your F&I processes? The...