customer experience
Tracking Online Reputation: You're Still Counting The Wrong Thing
There is no denying that generating new reviews, week in and week out, is a critical component to a dealer’s business process, but a common...
3 Keys to Influencing Indecisive Customers
Regardless of your professional title, we are all in sales, and we all have heard the dreaded words: no, not right now, I’ll think about it, maybe...
Choose To Serve
I have been earning a commission-based income for over 15 years. As a result, people often ask me how I deal with the uncertainty of my monthly...
4 Things Automotive Retail Can Learn From Best Buy
Remember your last trip to Circuit City? You know, the store where service is state of the art? If that slogan means nothing to you, you’re either...
How Behavior Prediction Technology Benefits Dealerships
For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...
How Dealership Tools That “Play Nice” Together Engage Buyers
As a kid, you were probably told at some point to “play nice” with siblings, cousins, and classmates.As an adult, you automatically play nice with...
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...
Why the Customer Experience Is at the Center of Auto Retail Disruption
Automotive retail is one of the most competitive consumer markets, with customers buying more vehicles than ever before in recent years. For dealers...
Why Dealers Should Care About Real-Time Marketing
Real-time marketing solutions are finally gaining traction in the automotive space — and that’s great news for your dealership. Real-time marketing...
3 Ways to Modify Your F&I Process in the Age of the Customer
One in three Americans would rather go to the DMV, do their taxes, or sit in the middle airplane seat than go through the process of buying a...
Custom TV Channels Stop Competitors From Advertising in Your Dealership
The automotive marketplace is highly competitive, with dealerships, service facilities, and other vehicle-related businesses spending a significant...
3 Ways to Stand Out Amidst the White Noise of Price Wars
Every week dealerships and their sales managers are faced with the no-win situation of trying to fix high turnover rates by getting into the price...