auto dealership marketing
A Look Back at Automotive Retail in 2017 Reveals the Path Forward for 2018
When we look back at 2017, the best word to capture the year in automotive retail is fascinating. Between the drop in the record-setting 2016 sales...
Take Your Data-Driven Marketing to the Next Level
No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept,...
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...
How Military Lending Act Rule Changes Will Affect Dealers
At the end of 2017, the Department of Defense (DOD) issued a new interpretation of the Military Lending Act Rule (MLAR). If you are unfamiliar with...
AutoLoop Teams Up With Hyundai to Offer the Ultimate Service Lane Solution for the Hyundai Service Lane Technology Program
Clearwater, FL — February 9, 2018 — AutoLoop, LLC, the leading provider of automotive dealer service, sales, and marketing solutions, announced...
How to Eliminate Your Customers' Biggest Trade-in Objection
Every salesperson can attest to how difficult it can be to overcome the trade-in objection. More often than not, the customer’s vehicle isn’t worth...
How Dealers Can Effectively Claim and Engage Yelp Reviews
With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...
ACV Auctions Raises $31 Million in Series C Funding to Accelerate Market Expansion
Buffalo, NY — February 6, 2018 /PRNewswire-USNewswire/ — ACV Auctions, an advanced online auction that streamlines the buying and selling of...
Have You Made Your Reservations for NADA Show 2018?
If you haven’t arranged your trip to NADA Show 2018 this year — March 22–25 at the Las Vegas Convention Center — now is the time. This will be a very...
4 Questions to Ask Before Celebrating a Marketing Success
It’s every dealership’s dream: You launch a new ad, or start advertising on a new platform. After just one week, the click-through rate (CTR) is 40%...
Maintain Your Service Department's Effective Labor Rate With Prepaid Maintenance
A franchised car dealership’s service operation is like a factory whose products are labor and part sales. Service managers are charged with...
All-New Autotrader Brings More Trust and Speed to Online Car Shopping and Buying
Atlanta — January 29, 2018 — Autotrader, which became the first nationwide online car shopping site more than 20 years ago, will undergo a dramatic...