Advertising + AdTech
Dealership Websites: Embracing & Implementing Change an Interview with 321 Ignition
The automotive industry has certainly been hit hard by the pandemic resulting in everchanging ways of how car shoppers are shopping. This calls for...
RIP Facebook Marketplace for Dealers?
Facebook Marketplace underwent some changes in September and no longer lists vehicles from partner catalog feeds. This includes the entire...
No Inventory? No Problem. Marketing Tips From the Field for Your Dealership’s Success
The automotive industry is consumed with the inventory shortage-- while gross is higher than ever, dealerships are finding it hard to strategize...
The Automotive Website Tragedy Still Exists and Frankly, I’m Shocked
We’re halfway through 2021 and we’re still seeing website tragedies in automotive. And yes, it really is a tragedy. When a dealership spends that...
A Revealing Look At Dealership Homepage Banners
The emphasis many dealers place on creating homepage banners is a glaring example of the industry’s failure to communicate changing consumer...
3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations...
One Size Does Not Fit All: The Importance of VIN-level Targeting
It’s always exciting when you purchase a one-size-fits-all shirt: it serves many purposes, anyone in your family can sport it, and you don’t have to...
Dealer Marketing: Going Loco for Local Campaigns
There's a good reason that car dealers should be going mad over local campaigns: the results. Now, let's get something straight first. There are so...
Get More Traffic to Your GMB Pages with User-Generated Content
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as...
Is RELEVANCE a part of your dealership's internet lead management (ILM) process?
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns...
OTT Advertising: Auto Retailers & Agency Partners Find New Car Shopper Connections
Today's online ecosystem offers an ideal medium for the delivery and consumption of many advertising formats. Unlike traditional television, the...
Harnessing the Power of Pre-qualified Sales Leads
The idea that car researching, shopping, and purchasing is moving online is not a new story, but Covid-19 accelerated that trend in a significant...
