Research
Today's Automotive Data Science: The Future Is Now
There is a lot of discussion going on these days regarding how big data will be a benefit to dealerships, manufacturers, and consumers in the future....
Social Media and SEO Give the Best Return for Automotive Marketers
Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the...
5 Ways Smartphones Have Changed Automotive Digital Marketing
To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more...
Today’s Consumers Shop Differently—Dealers Need to Change Too
Today, search engine marketing (SEM) represents 55% of the typical dealership’s total ad spend. Yet, dealers are not getting the results they want....
How Mobile and Millennials Are Transforming the Vehicle Purchase Process
Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these...
Video Marketing and the New Internet Landscape
I was pumping gas the other day and there was a video playing on the pump; at the grocery store they had a screen playing the news while people...
Car Dealers Must Monitor the Social Web to Remain Competitive
After perusing the data contained in a recent customer survey report from by J.D. Power and Associates and NetBase, my conclusion was that younger...
Top Automotive Digital Marketing Trends for 2013
2012 was a watershed year in automotive digital marketing, as marketing automation systems became more common, enabling users to send a higher volume...
Improved Service Lines Improve Bottom Lines
Since the auto industry’s recent financial crisis, dealerships have been slow in rebuilding business. Although sales were good for 2011, they fell...
Prepaid and Complimentary Maintenance Plans Equal Loyalty From Next Gen Customers
While most dealerships offer some degree of prepaid maintenance (PPM) or complimentary dealer and OEM maintenance plans, many questions how effective...