Retention and Loyalty
Toyota, Subaru, Honda Score Highest Brand Loyalty, Edmunds Report Reveals
Santa Monica, CA — March 6, 2018 — Automakers that leverage emotional design, offer a wide array of SUVs, and have a solid history of reliability...
Increase Profits By Enhancing Your Culture Instead of Lowering Your Prices
By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of...
A 10-Step Customer Retention Primer
Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty? Establishing a good relationship with customers can...
Set Your Dealership Up for Lifetime Profits By Giving Customers What They Really Want
Customers . . . they seldom know exactly what it is they are looking for when shopping for an automobile. So, when they find something they like and...
How to Fine-Tune Incentive Programs to Improve the Customer Experience
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....
5 Signs Your Dealership Is Leaking Customer Retention
A dealership sinks or swims based on its ability to retain customers — or not retain them. Are you certain you know which outcome you’re moving...
7 Features You Need in Your CRM Software
The right CRM software delivers tremendous benefits for your dealership. It simplifies operations to make them more efficient — and that positively...
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...
Meet Consumer Expectations With the Right Communication Tools
The customer journey and consumer expectations have drastically changed in the past decade. More and more, customers demand information and...
3 Ways Credit Union Partnerships Boost Customer Loyalty
While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through...
Online Marketing to Reach Today's Consumers
The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...
The Secret to F&I Product Penetration—A Customer Loyalty Program?
Let's face it — it’s tougher to make a profit in the sales department these days. Gross profits are being squeezed to a minimum on the front end by...