Digital Retailing
Why Now is the Time to Revisit Your SEO Strategy
I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the...
4 Best Dealership Practices to Navigate an Uncertain Market
The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight...
Preparing Your Dealership for Post-Pandemic Operation
The 2020 coronavirus pandemic and its subsequent lockdowns have forced the automotive sales industry to get creative to keep the — frequently...
Carvana Has Nothing on You
According to a recent Cox Automotive study, 83% of consumers want to start their car buying journey online. Given the growth of digital shopping...
Everyone Wins With A Seamless (Online And In-Store) Experience
Think about the last time you experienced a retailer with a digital experience that seamlessly connected to the in-store experience. Maybe it was as...
A Salesperson’s POV on Digital Retailing
The automotive industry’s shift into digital retailing is no longer a possibility, but a reality. With the accessibility of information and commerce...
Digitize Your Dealership Operations Now to Be Ready for 2020—and Beyond
Dealership operations can often be a big ship with a small rudder. With all this movement in the technology revolution, what does it take to change...
Consumer Behavior Study Upends Common Misconception That the Vast Majority of Online Shoppers are Ready to Buy
Indianapolis — August 8, 2018 — PERQ, experts in online consumer engagement and shopping behavior, has released new analysis of consumer...
How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing
Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to...
The Global Auto Market Is Bouncing Back, With Digital Leading the Charge
Over the past year, the automotive industry has been through a number of shake-ups — some more disruptive than others — with a fear looming over the...
Are You Ready to Give Consumers the Online Financing They Want?
As automotive lenders and retailers, we stand at the edge of deep and transformative change. Skeptical? Don’t be.Consider, instead, the evidence of...
MaximTrak Announces FLITE ENGAGE, the Online Retail Platform that Supports and Streamlines the Consumer Vehicle-Buying Experience
Wayne, PA — March 22, 2018 — MaximTrak Technologies, the automotive industry’s premier finance and insurance (F&I) platform provider, announced...