Dealer Marketing Magazine

I was projected onto a boardroom smart screen and before me, sat two gentlemen in really good suits, with the company values behind them. They smile...

How do you interview someone who is truly an industry heavyweight, a Massachusetts Dealer of the Year, the CEO of a Tech Company, and who has been...

In the post-pandemic world, the, in some ways forced, adoption of digital has had resounding effects on the purchasing process. The pandemic created...

As we began our research, it became apparent that this would not be a standard COO interview. Ed has successfully implemented human centric ideals...

The automotive industry has certainly been hit hard by the pandemic resulting in everchanging ways of how car shoppers are shopping. This calls for...

As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a...

The COVID-19 crisis has accelerated preexisting digital retail trends in the auto industry, and focusing on creating a clear digital retailing &...

Conversica, the leader in conversational artificial intelligence (AI) for business and the only provider of AI-driven lead engagement software for...

In 2005, James Binkley founded Texas-based Binary Automotive Solutions after gathering knowledge and experience from 25 years of jobs both in and out...

The 2014 National Automobile Dealers Association Convention is in the history books. Fortunately my new comfortable shoes held up through all the...

SEATTLE, WA, January 24, 2013 – The Technology Leadership Award winners have been announced in 11 categories by Dealer Marketing Magazine. The awards...

Conferences, conventions, seminars, boot camps, workshops, training…No matter what you call them, the auto industry has plenty. Having attended many...