social media

In this age of intense competition, dealers need to get back to the basics of responding better to leads to increase sales — and as of now, there’s a...

Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and...

Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...

I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...

If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience....

With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we...

The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...

Did you know that 70% of people in the U.S. have a profile on at least one social network? This means that the vast majority of your potential...

The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...

Millennials, born between 1982 and 2000, are the first generation bigger than the infamous baby boomers, and according to industry experts carry...

In any business, it is very important to have the proper channels of communication. There are many ways to get feedback from customers. Some...

Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...