articles tagged

digital retailing

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Google: Online Car Shopping is Now the Norm

Google’s recent “Digital Drives Auto Shopping” study could have been named “Of Course People Use the Internet to Shop for Cars.” The stats all show...

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My Best Advice for Increasing Internet Sales Opportunities

In the nearly five years that I’ve served as internet sales manager for Gary Lang Auto Group, we’ve worked very hard to attract and convert more...

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The Showroom Shuffle

Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course, that was before...

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Is Your Dealership Ready for the Real-Time Shopper?

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...

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