dealership websites
Dealership Websites: Embracing & Implementing Change an Interview with 321 Ignition
The automotive industry has certainly been hit hard by the pandemic resulting in everchanging ways of how car shoppers are shopping. This calls for...
How to Set Up Google My Business (GMB) Nested Department Listings for Car Dealerships
Leveraging the power of Google My Business can place your store before the right customers, increase your sales potential and grow your dealership...
Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the...
What Does Website Downtime Actually Cost Your Dealership?
For many automotive retailers, the importance of your website has never been clearer than during COVID-19. As economic shutdowns and social...
What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the...
Modernize Your Website: Treat New Cars Like The Commodity Product They Are
New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While...
Should Your SEO Be Outsourced?
Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for...
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...
3 Ways Your Dealership Can Tap Into Customer Emotions
Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand...
Why Dealers Should Care About Real-Time Marketing
Real-time marketing solutions are finally gaining traction in the automotive space — and that’s great news for your dealership. Real-time marketing...
How Proactive Tracking Keeps Sales Strong During Downturns
The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...
Take Your Website to the Next Level With Data Integration
Last year, Mobilegeddon rocked the automotive retail industry. Google’s Panda search algorithm — developed to improve users’ browsing experiences,...