articles tagged
consumer behavior
The Consumer Experience: Get It Right With Human Interaction
It’s a consumer experience so many people know, yet so few love: buying a new car. Although the outcome is something to look forward to, the journey...
Has Any Customer Ever Said They Wanted to Buy this Way?
It’s been over 20 years since I was a car salesman. I loved being a car salesman, and I was good at it. Still, I left the business. One reason that...
Opportunity Selling is for Every Dealer!
Opportunity selling, a variation of data marketing, can sell cars for dealers of most any dealership. The determining factor is compelling...
How to Know Your Consumers Better than They Know Themselves—the Future Demands It
Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...