advertising
How to Leverage Data to Create More Service Department Opportunity
You worked hard to build your relationships with customers — you know their cars inside and out. Naturally, they’ll come to you when they need...
5 Steps to Digital Marketing Domination
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...
Telenav Launches Connected In-Car Advertising Platform for Automotive OEMs
Santa Clara, CA — January 4, 2018 (GLOBE NEWSWIRE) — Telenav®, Inc. (NASDAQ:TNAV), a leading provider of connected-car and location-based platform...
Old-Fashioned Salesmanship Keeps You From Singing the Slow-Mover Blues
So, what does dealership inventory management have to do with advertising? A lot. This is one of the most common triggers for huge amounts of...
The Dealer's Dilemma: Spend or Invest?
Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts....
Dealers and the New Art of the Transaction
The transaction process at the dealership has evolved. We have gone from a process where you need to get people to a dealership to the reality of...