Technology
Where AI is Getting it Wrong for Car Dealerships
Every evolution comes with its own challenges. Why would AI adoption be any different? While the potential of AI is undeniably exciting, many...
Beyond Tariffs: How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies
Sometimes, you have no choice but to find a way to adapt. Artificial Intelligence (AI), machine learning (ML), and predictive analytics are reshaping...
AI in Auto: Transforming Data into Dollars
In the world of automotive retail, we're standing at the edge of a major transformation. AI is not just another technology wave; it's a tidal shift...
10 Skills Every Dealership Marketer Needs in 2025
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true...
Cybersecurity in the Automotive Sector: Securing Dealerships’ Data Assets Amid Growing Threats
In the automotive industry, nearly half the activities black hat and fraud operators worldwide undertake to create disruption and chaos aim to...
A Comprehensive Guide to Unlocking the Full Power of CDP Reporting
Here’s a hard truth: Your ability to activate your data will soon become the factor that dictates whether your dealership flourishes or flounders. As...
The Future of In-Vehicle Connectivity: How Verizon is Transforming Customer Experiences in the Auto Industry
Scott Nash, senior director of automotive and vehicle connectivity at Verizon, recently shared with me his own dealership experience when taking...
Data Ownership: The Strategic Foundation for AI Success in Automotive Retail
A critical truth often remains overlooked in the race toward artificial intelligence adoption: the dealership that owns and masters its data will...
How to Capture New OEM Parts Customers Through Digital Marketing
The way customers buy car parts has changed a lot over the years. These days, auto parts purchasing is happening almost entirely online. However,...
Dealer-Built Technology: DASHBI
"Necessity is the mother of invention" - Plato In order to understand what led to the birth of Dashbi, you need to understand the background of its...
Why Auto Dealer Marketers Must Understand Secure Data In Transit
The rise of e-commerce, online financing, and digital customer interaction has created a seamless car buying experience. Auto dealers and their...
The AI Revolution in Automotive Retailing
In an era where artificial intelligence is reshaping industries across the board, the automotive retail sector stands on the cusp of a transformative...