Technology
Data Ownership: The Strategic Foundation for AI Success in Automotive Retail
A critical truth often remains overlooked in the race toward artificial intelligence adoption: the dealership that owns and masters its data will...
How to Capture New OEM Parts Customers Through Digital Marketing
The way customers buy car parts has changed a lot over the years. These days, auto parts purchasing is happening almost entirely online. However,...
Dealer-Built Technology: DASHBI
"Necessity is the mother of invention" - Plato In order to understand what led to the birth of Dashbi, you need to understand the background of its...
Why Auto Dealer Marketers Must Understand Secure Data In Transit
The rise of e-commerce, online financing, and digital customer interaction has created a seamless car buying experience. Auto dealers and their...
The AI Revolution in Automotive Retailing
In an era where artificial intelligence is reshaping industries across the board, the automotive retail sector stands on the cusp of a transformative...
Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...
The Amazonification of the Dealership Parts Department
This article is brought to you through the DMM Podcast Partnership with The Multi-Point Inspection Podcast sponsored by InteliChek, the industry...
The Dealership Data Era (Episode Two)
In a world accustomed to quick fixes and fleeting insights, we're embracing the art of experimentation: conversational content. Unscripted,...
The Dealership Data Era (Episode One)
The following has been produced with the help of AI to assist you in navigating the conversation between Adam Dennis, Atul Patel and Steve Schmith....
Are your Vendors also your Partners?
Are you tired of paying for software that nobody uses? Dealerships are loaded with technology that is underutilized. Some of this is due to the...
Use it or Lose it: The Vital Role of Activated Data in Closing Sales
There’s a lot of talk about data in automotive these days, and rightfully so. We are living in an age where data is literally the factor that...
Culture of Curiosity: The Key to Effective Technology Change Management
Technology continues to rapidly advance the customer experience. Apps, AI, and even robots are deployed in businesses with the intention to...
