Technology
Cybersecurity in the Automotive Sector: Securing Dealerships’ Data Assets Amid Growing Threats
In the automotive industry, nearly half the activities black hat and fraud operators worldwide undertake to create disruption and chaos aim to...
A Comprehensive Guide to Unlocking the Full Power of CDP Reporting
Here’s a hard truth: Your ability to activate your data will soon become the factor that dictates whether your dealership flourishes or flounders. As...
The Future of In-Vehicle Connectivity: How Verizon is Transforming Customer Experiences in the Auto Industry
Scott Nash, senior director of automotive and vehicle connectivity at Verizon, recently shared with me his own dealership experience when taking...
Data Ownership: The Strategic Foundation for AI Success in Automotive Retail
A critical truth often remains overlooked in the race toward artificial intelligence adoption: the dealership that owns and masters its data will...
How to Capture New OEM Parts Customers Through Digital Marketing
The way customers buy car parts has changed a lot over the years. These days, auto parts purchasing is happening almost entirely online. However,...
Dealer-Built Technology: DASHBI
"Necessity is the mother of invention" - Plato In order to understand what led to the birth of Dashbi, you need to understand the background of its...
Why Auto Dealer Marketers Must Understand Secure Data In Transit
The rise of e-commerce, online financing, and digital customer interaction has created a seamless car buying experience. Auto dealers and their...
The AI Revolution in Automotive Retailing
In an era where artificial intelligence is reshaping industries across the board, the automotive retail sector stands on the cusp of a transformative...
Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...
The Amazonification of the Dealership Parts Department
This article is brought to you through the DMM Podcast Partnership with The Multi-Point Inspection Podcast sponsored by InteliChek, the industry...
The Dealership Data Era (Episode Two)
In a world accustomed to quick fixes and fleeting insights, we're embracing the art of experimentation: conversational content. Unscripted,...
The Dealership Data Era (Episode One)
The following has been produced with the help of AI to assist you in navigating the conversation between Adam Dennis, Atul Patel and Steve Schmith....