Retention and Loyalty
Brand Loyalty and the Hispanic Community
There is no shortage of conversations about the value of brand loyalty. As Forbes points out in an article from a few years ago, when you think of...
Reputation & Retention = Reward
“My fiancé is shopping for a truck from your dealership simply because of the reviews.” This is a real message I received. Reputation and...
Crime Scene Clean Up Tactics: Dealership Edition
This is going to start as grim. It gets better. Aftermath® (the name of an actual ServiceMaster company) pioneered the field of performing crime...
Hispanic Car Buying Preferences
Most people these days can be found on one social media site or another spending countless hours looking at whatever pops up that piques their...
Non-GMO Dealerships
I'll bet you one dollar ($1.00) you have this issue, too. When you're shopping at the market and see a food product that's "non-GMO," don't you stop...
Reimagining The Parts Return Process, an Interview with Jennifer Jones, Global Lifetime Warranty Manager at Ford Motor Company
Jennifer was encouraged by her high school science teacher to pursue her love of math and science with a career in engineering. When it came to...
Community Minded Marketing Strategy
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you...
Disruption is Change
In the automotive industry we usually connect the word disruption to some up-and-coming vendor program, product, or new technology. When really...
Changing the Narrative to Sustainable Profit
I can vividly remember discussing a car deal with a sales manager and him telling me, “Get all the profit you can, it’s not like they are going to be...
The Not-So-Hidden Gold Mine That Could Increase Dealership Revenue Instantly
A customer for life goes a long way in automotive. It’s not just the vehicle purchase, it’s everything that comes with it: maintenance, service,...
Emotional Intelligence: A Good Dealership Habit To Pick Up
You may have never thought of it this way, but problems at dealerships usually walk through your office door on two (2) legs: Either with customers...
5 Keys to Get More Customer Referrals
We all know that referrals represent our greatest opportunity for peak profits and predicable growth. As Mark Zuckerberg has acknowledged, There is...
