Marketing

Chris Vasquez The Art of Positioning

The Art of Positioning

If you have attended an automotive marketing conference in the last 3 years or follow automotive marketing companies or influencers on social media,...

A Comprehensive Guide to Unlocking the Full Power of CDP Reporting

A Comprehensive Guide to Unlocking the Full Power of CDP Reporting

Here’s a hard truth: Your ability to activate your data will soon become the factor that dictates whether your dealership flourishes or flounders. As...

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Automotive Podcasting: What You Need to Know

Podcasting in the automotive industry is not just about creating content; it's about connecting, sharing, and driving change. My journey into...

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I AM MARKETING | Kirsten Von Busch

In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey...

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I AM MARKETING | Carolina Pereira

The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston...

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I AM MARKETING | Laurie Kelley

The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail...

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How First-Party Data Can Revolutionize Advertising Strategy and Budget

You are not imagining it. Your dealership’s marketing ad budget is not stretching as far as it did just last month. Ad costs have skyrocketed over...

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I AM MARKETING | Jordan Cox

The fourth episode of "I AM MARKETING" by Dealer Marketing Magazine features Jordan Cox, Head of Community at Automotive State of the Union (ASOTU)....

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I AM MARKETING | Alex Sanchez

The third episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Alex Sanchez, Marketing Director at Bean Automotive Group....

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Marketing Alignment & What I Wish the Auto Industry Knew

Written by Dustin Schuler, Marketing Manager at Bud Clary Auto Group Dustin is a data-driven marketer who is focused on results-oriented leadership....

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I AM MARKETING | Noe Longoria

The second episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Noe Longoria, Director of Content at Cavender Auto Group....

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I AM MARKETING | George Nenni

The debut episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features an engaging interview with George Nenni, a prominent figure...

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