Commentary

Stolen Dealership

The Stolen Dealership Story: One Dealer’s Journey to Reclaim Their Online Identity

I’m sure that many of you have been told that you have a doppleganger… someone out in the world that looks and acts like you. In most cases this is a...

The Vendor Trap Why Automotive Dealers Need Strategic Partners

The 'Vendor' Trap: Why Automotive Dealers Deserve Strategic Partners

I hear it all the time in conversations surrounding automotive dealers and the companies they engage to help run their businesses. On podcasts, in...

Don't be an Eager Beaver

Don't Be An Eager Beaver: The Changing Regulatory Landscape

You don’t want to be an eager beaver. When it comes to compliance, you definitely don’t want to be an eager beaver. “WHAT?” you say? I’m not...

What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?

What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?

Let’s talk straight about your dealership’s most valuable asset isn’t your inventory or even your team. It’s your data. Now imagine this unsettling...

Stuff in the medicine cabinet

Stuff In The Medicine Cabinet

When I was young, I used to marvel at the shear volume of stuff in my parents’ medicine cabinet. “Wow, what’s it all for?!” I used to think to...

Beyond Tariffs How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies

Beyond Tariffs: How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies

Sometimes, you have no choice but to find a way to adapt. Artificial Intelligence (AI), machine learning (ML), and predictive analytics are reshaping...

AI Data is Tomorrow's Rocket Fuel

AI in Auto: Transforming Data into Dollars

In the world of automotive retail, we're standing at the edge of a major transformation. AI is not just another technology wave; it's a tidal shift...

So Which Gum Goes with Cabernet

So, Which Gum Goes with Cabernet

So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...

Ed Steenman Article

The New Age of Branding: Data, Creativity, and Streaming TV

When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors,...

DALL·E 2024-10-22 09.56.46 - A professional office setting with a desk in the foreground. Behind the desk, a ghost wearing a business suit is seated, inferred to be a ghost becaus

If You See Something, Say Something

Anyone travelled recently? I’ll bet you’ve heard “If you see something, say something,” blaring over the loudspeakers at the airport? Why? What are...

travel_coffee_cup

It's Embarrassing, Almost.

Manna, H2Go, Copco, Zojirushi… Any ideas what these have in common? Here’s a few more examples, which may give it away: Tervis, Hydro Flask, Thermos,...

Dealership Connected AI

Revolutionizing the Dealership Experience in the Intelligence Age

Artificial intelligence (AI) is not just a buzzword, but a powerful force that is reshaping the automotive retail landscape. As we stand on the brink...

Stay Ahead of the Curve

Get exclusive insights, expert advice, and the latest trends in automotive marketing delivered straight to your inbox.

Join over 10,000 automotive professionals