Commentary

Stuff in the medicine cabinet

Stuff In The Medicine Cabinet

When I was young, I used to marvel at the shear volume of stuff in my parents’ medicine cabinet. “Wow, what’s it all for?!” I used to think to...

Beyond Tariffs How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies

Beyond Tariffs: How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies

Sometimes, you have no choice but to find a way to adapt. Artificial Intelligence (AI), machine learning (ML), and predictive analytics are reshaping...

AI Data is Tomorrow's Rocket Fuel

AI in Auto: Transforming Data into Dollars

In the world of automotive retail, we're standing at the edge of a major transformation. AI is not just another technology wave; it's a tidal shift...

So Which Gum Goes with Cabernet

So, Which Gum Goes with Cabernet

So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...

Ed Steenman Article

The New Age of Branding: Data, Creativity, and Streaming TV

When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors,...

DALL·E 2024-10-22 09.56.46 - A professional office setting with a desk in the foreground. Behind the desk, a ghost wearing a business suit is seated, inferred to be a ghost becaus

If You See Something, Say Something

Anyone travelled recently? I’ll bet you’ve heard “If you see something, say something,” blaring over the loudspeakers at the airport? Why? What are...

travel_coffee_cup

It's Embarrassing, Almost.

Manna, H2Go, Copco, Zojirushi… Any ideas what these have in common? Here’s a few more examples, which may give it away: Tervis, Hydro Flask, Thermos,...

Dealership Connected AI

Revolutionizing the Dealership Experience in the Intelligence Age

Artificial intelligence (AI) is not just a buzzword, but a powerful force that is reshaping the automotive retail landscape. As we stand on the brink...

ai_revolution_in_retailing

The AI Revolution in Automotive Retailing

In an era where artificial intelligence is reshaping industries across the board, the automotive retail sector stands on the cusp of a transformative...

Own Chores

Owl Chores

My wife and I have a neighborhood owl. Well, it’s not our owl. Every night, right after sunset when the trees are still and the orangy-pinky hues...

The Marketer Article Image

From Vendor to Partner: Insights from Behind the Desk

Written by John Vincent, Director of Business Development at Apex Automotive. Also known as the "Director of Everything +1," John is a multi-talented...

The Marketer Image One Dustin Schuler FIXED

Marketing Alignment & What I Wish the Auto Industry Knew

Written by Dustin Schuler, Marketing Manager at Bud Clary Auto Group Dustin is a data-driven marketer who is focused on results-oriented leadership....

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