Best Practices
10 Tips to Navigate Social Media and Online Reputation Attacks
Social media has changed the way dealerships connect with their customers - and how reputations are built or broken. Some dealers have embraced the...
Hiring for Performance and Influence: How to Build a Winning Dealership Marketing Team
Wasted ad spend, poor customer messaging, and lost revenue. These are just some of the costly consequences of hiring the wrong marketer. Imagine...
Sustainable Social Selling Strategies to Avoid Burnout: Part One
The constant demand to create content, engage with followers, and grow your social media presence often feels overwhelming. Over the past several...
Where AI is Getting it Wrong for Car Dealerships
Every evolution comes with its own challenges. Why would AI adoption be any different? While the potential of AI is undeniably exciting, many...
10 Skills Every Dealership Marketer Needs in 2025
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true...
Your Brand, Your Voice: Navigating Social Media for Professional Success
Social media and personal branding go hand in hand, like peanut butter and jelly. While it’s possible to have one without the other, combining them...
The Art of Positioning
If you have attended an automotive marketing conference in the last 3 years or follow automotive marketing companies or influencers on social media,...
A Comprehensive Guide to Unlocking the Full Power of CDP Reporting
Here’s a hard truth: Your ability to activate your data will soon become the factor that dictates whether your dealership flourishes or flounders. As...
The Future of In-Vehicle Connectivity: How Verizon is Transforming Customer Experiences in the Auto Industry
Scott Nash, senior director of automotive and vehicle connectivity at Verizon, recently shared with me his own dealership experience when taking...
Data Ownership: The Strategic Foundation for AI Success in Automotive Retail
A critical truth often remains overlooked in the race toward artificial intelligence adoption: the dealership that owns and masters its data will...
How to Capture New OEM Parts Customers Through Digital Marketing
The way customers buy car parts has changed a lot over the years. These days, auto parts purchasing is happening almost entirely online. However,...
A Marketing Guide to Attract Female Car Buyers
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience,...