Advertising
The New Age of Branding: Data, Creativity, and Streaming TV
When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors,...
People in Automotive: Brett Hall
In this episode of People in Automotive, Laurie Halter, DMM Expert Panelist and host of this exciting and human centric series, meets with Brett...
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a...
QR Codes on your Streaming Automotive Ads?
Streaming advertising is a form of digital advertising delivered to viewers through internet-based services that bypass traditional cable or...
QR Codes on your Streaming Automotive Ads?
Streaming advertising is a form of digital advertising delivered to viewers through internet-based services that bypass traditional cable or...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...
Direct Mail in 2023: The Foundations
What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...
Three Industry Thought Leaders: Key Changes in the Automotive Industry Part Two
In Part One, Steenman engaged Hollenbeck, Phillips and Conley on Key Changes in the Retail Automotive Landscape. In Part Two, the focus shifts to...