The Marketer: Musings From The Field
"The Marketer: Musings from the Field" is a content series brought to you by Dealer Marketing Magazine, showcasing unedited and candid perspectives from automotive marketers across the industry. Whether you work at a small-town dealership or a large group, are new to the field or a seasoned veteran, and regardless of your location—from New York City to Steamboat Springs—this series aims to highlight diverse viewpoints and experiences. Our goal is to provide educational content that truly represents the variety and depth of the automotive marketing landscape.
From Vendor to Partner: Insights from Behind the Desk
Written by John Vincent, Director of Business Development at Apex Automotive. Also known as the "Director of Everything +1," John is a multi-talented...
Marketing Alignment & What I Wish the Auto Industry Knew
Written by Dustin Schuler, Marketing Manager at Bud Clary Auto Group Dustin is a data-driven marketer who is focused on results-oriented leadership....
10 Things I Hate About Automotive Marketing
Written by Joe Brown, Chief Marketing Officer of Frank Leta Automotive Group. Joe is a third-generation dealer who merges tradition and innovation...
Drowning in Demands: 5 Key Ways to Stay Afloat
Written by Colby Joyner, Vice President of Marketing and Strategy at Cavender Auto Group. Colby is also an Auto Remarketing “Dealers Under 40”...
The Case for Happiness: How Employee Engagement will Improve your Dealership's Bottom Line
In an industry obsessed with customer experience (CX), it is easy to get lost in the excitement of high-tech solutions or zoom in on internal...