About Steve Schmith
Steve Schmith is the Senior Director of Automotive Strategy at Acxiom, helping brands acquire, retain and grow relationships with customers through the ethical use of data.
Steve has over 25 years of automotive experience, including prior roles leading the Automotive News Research & Data Center and hosting the Daily Drive podcast, and leading marketing for Deloitte’s Automotive practice in the U.S. and globally.
Inspired by auto, manufacturing, and mobility, Steve helps automotive marketers better understand and engage their customers. He is a strategist and storyteller highly skilled in leading and inspiring teams to generate forward-thinking and creative ideas.
An innovative experimentalist, Steve is dedicated to helping automotive and mobility companies use data and technology to better understand their customers and create exceptional customer experiences designed to drive revenue and create loyalty.
Articles by Steve
Cybersecurity in the Automotive Sector: Securing Dealerships’ Data Assets Amid Growing Threats
In the automotive industry, nearly half the activities black hat and fraud operators worldwide undertake to create disruption and chaos aim to...
The Future of In-Vehicle Connectivity: How Verizon is Transforming Customer Experiences in the Auto Industry
Scott Nash, senior director of automotive and vehicle connectivity at Verizon, recently shared with me his own dealership experience when taking...
How Volume Automotive Dealers Can Create Ultra-luxury Customer Experiences
Creating personalized customer experiences is fundamentally about tapping into humans' innate need for love, belonging, esteem, and...
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...