About Steve Schmith
Steve Schmith is a recognized expert and trusted strategist in the automotive and mobility industries, with more than 25 years of experience helping brands navigate change, drive growth, and stay ahead of the curve. He has built a career advising OEMs, dealers, and industry partners on how to connect business goals with emerging trends—translating insight into actionable strategy.
Steve has led global go-to-market initiatives across 14 countries, authored industry-leading research, and shaped marketing and innovation strategies that deliver measurable results. He has been a featured speaker at major industry events including CES and Digital Dealer, and in addition to being an expert contributor for Dealer Marketing Magazine, his insights have been featured on CBT News, Automotive News, and other leading platforms.
With a deep understanding of the forces reshaping automotive retail, Steve brings clarity, strategic focus, and proven expertise to every challenge—making him a valued voice for brands navigating today’s evolving mobility landscape.
Articles by Steve
The 'Vendor' Trap: Why Automotive Dealers Deserve Strategic Partners
I hear it all the time in conversations surrounding automotive dealers and the companies they engage to help run their businesses. On podcasts, in...
Cybersecurity in the Automotive Sector: Securing Dealerships’ Data Assets Amid Growing Threats
In the automotive industry, nearly half the activities black hat and fraud operators worldwide undertake to create disruption and chaos aim to...
The Future of In-Vehicle Connectivity: How Verizon is Transforming Customer Experiences in the Auto Industry
Scott Nash, senior director of automotive and vehicle connectivity at Verizon, recently shared with me his own dealership experience when taking...
How Volume Automotive Dealers Can Create Ultra-luxury Customer Experiences
Creating personalized customer experiences is fundamentally about tapping into humans' innate need for love, belonging, esteem, and...
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...