About Mike Rich
Mike Rich is the Vice President of eCommerce at RevolutionParts, a software company focused on providing dealerships with tools that make it easy to sell more parts. In his role at RevolutionParts, Mike works directly with OEMs, Dealer Groups, and Dealerships to build and launch eCommerce strategies that drive profitable parts revenue. Mike has more than 15 years of marketing experience, focused on building effective teams and driving growth. When he’s not masterminding marketing campaigns, Mike enjoys spending time with his family or hiding in the garage wrenching on classic cars.
Articles by Mike
How to Capture New OEM Parts Customers Through Digital Marketing
The way customers buy car parts has changed a lot over the years. These days, auto parts purchasing is happening almost entirely online. However,...
