Jennifer Sanford

Jennifer is responsible for collaborating with the Product team to ensure timely go-to-market planning and sales training is provided to the Commercial teams and the customer base.

With over 20 years of experience in sales and marketing leadership, Jennifer has successfully led business development initiatives, built high-performance teams, introduced brands to the market, and executed multimedia lead-generation campaigns across diverse sectors.

A  growth-minded marketing executive, Jennifer is known for driving profitable growth in both established and start-up SaaS businesses. Optimizing productivity through cultivating a people-centric approach backed by marcomm technology, she is focused on creating better alignment across teams, creating better marketing materials, and more efficient processes to achieve marketing excellence.

Jennifer’s experience extends to scaling digital marketing, event management, and thought leadership, to improve brand value and revenue for her clients.