Articles by
Donna Welker
Exploring Influential and Impactful Automotive Advertising Campaigns (Part Two)
From 2001 on, the auto industry took a new approach for disruptive marketing that aligned with a world that was rapidly changing and evolving....
Exploring Influential and Impactful Automotive Advertising Campaigns
Advertising has come a long way since its humble beginnings. There's no doubt about it – marketing remains an ever-changing landscape: What worked a...
NADA 2022 Annual Convention
To say that the last two years have offered some significant challenges to our industry would be an understatement. As we have been forced to change...