Articles by

Donna Welker

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Exploring Influential and Impactful Automotive Advertising Campaigns (Part Two)

From 2001 on, the auto industry took a new approach for disruptive marketing that aligned with a world that was rapidly changing and evolving....

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Exploring Influential and Impactful Automotive Advertising Campaigns

Advertising has come a long way since its humble beginnings. There's no doubt about it – marketing remains an ever-changing landscape: What worked a...

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NADA 2022 Annual Convention

To say that the last two years have offered some significant challenges to our industry would be an understatement.  As we have been forced to change...

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