About Aja Goldey
Aja Goldey is the Director of Marketing and Partner Success at Dealer Apps, the leader in response capturing and tracking. Her journey into automotive started at a dealership where she worked part-time during college. Aja has a unique and well developed understanding of dealership operations, having worked in sales, accounting, finance and inventory management at the start of her career.
Viewing marketing as a twofold approach to problem solving, Aja fluidly combines both the creative and analytical side to expand market share and increase profitability for her dealership clients.
Focused on all things marketing, from strategy and creative design to execution and tracking, Aja is driven by a desire to help dealerships reach their goals and build their customer loyalty.
Aja has worked with the nation’s largest private and publicly held dealer groups, printers, and agencies on creative, compliance, OEM brand guidelines, and campaign execution. She has consulted with ad agencies of all sizes to help develop advertising strategies, as well as expand their offerings so they may better serve their dealership clients.
Articles by Aja
Direct Mail in 2023: The Foundations
What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...
Community Minded Marketing Strategy
Marketing, customer-dealer interaction, and even your website are more than just the sales process, it is engagement with your community. Are you...
Disruption is Change
In the automotive industry we usually connect the word disruption to some up-and-coming vendor program, product, or new technology. When really...
Changing the Narrative to Sustainable Profit
I can vividly remember discussing a car deal with a sales manager and him telling me, “Get all the profit you can, it’s not like they are going to be...
Connecting & Collaborating to Grow to Boost Your Dealership
By now we have become all too familiar with the realities of limited inventory, looking for alternative ways to help customers and create profit can...
Why Your Team Should Be Part of Your Marketing Strategy
We humans complicate things, and it’s no surprise in dealerships it manifests in grandiose form, especially noticeable when it comes to how teams,...
Building Customer Relationships with Tactile Action-Based Marketing
If you’re like most dealers, you invest thousands of dollars each month into various marketing channels. Some of which you may be deploying right...