About Kathi
Kathi Kruse is an automotive retail advisor, dealership profitability specialist, digital strategist, trainer/coach, podcaster, author, creator: Kruse Control Newsletter, and Founder/CEO of Kruse Control Inc.
Born in the heart of Los Angeles to a family of “car people”, Kathi’s passion for the car business spans a 25-year automotive retail career, managing wildly successful $100M+ stores in Southern California. Her exceptional experience, combined with her innovative methods, has led to transformational outcomes and increased profits for over 1,000 clients to date.
A lifelong animal advocate, Kathi is a board member of Hanaeleh Horse Rescue. 10% of Kruse Control profits go to animal rescue.
A Marketing Guide to Attract Female Car Buyers
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience,...
The Manager’s Guide to Tools, Tactics, and Social Selling Success (PART 2)
In part one of this two-part series for sales managers on embracing social selling and overcoming the obstacles with a sales team, I discussed some...
Embracing Social Selling as a Sales Manager: Overcoming Challenges and Unlocking Potential (PART 1)
Hey, you know that thing your kids are always staring at? Social media? Well, what if I told you it could actually help you sell more cars? I know, I...
Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...