About Kathi
Kathi Kruse is an automotive retail advisor, dealership profitability specialist, digital strategist, trainer/coach, podcaster, author, creator: Kruse Control Newsletter, and Founder/CEO of Kruse Control Inc.
Born in the heart of Los Angeles to a family of “car people”, Kathi’s passion for the car business spans a 25-year automotive retail career, managing wildly successful $100M+ stores in Southern California. Her exceptional experience, combined with her innovative methods, has led to transformational outcomes and increased profits for over 1,000 clients to date.
A lifelong animal advocate, Kathi is a board member of Hanaeleh Horse Rescue. 10% of Kruse Control profits go to animal rescue.
Your Brand, Your Voice: Navigating Social Media for Professional Success
Social media and personal branding go hand in hand, like peanut butter and jelly. While it’s possible to have one without the other, combining them...
A Marketing Guide to Attract Female Car Buyers
Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience,...
The Manager’s Guide to Tools, Tactics, and Social Selling Success (PART 2)
In part one of this two-part series for sales managers on embracing social selling and overcoming the obstacles with a sales team, I discussed some...
Embracing Social Selling as a Sales Manager: Overcoming Challenges and Unlocking Potential (PART 1)
Hey, you know that thing your kids are always staring at? Social media? Well, what if I told you it could actually help you sell more cars? I know, I...
Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...