Customer Relationships
How to Prioritize the Customer: Fixed Ops Edition
As automotive retail continues to evolve, it is expected that visionary dealers will become hyper-focused on delivering a more convenient customer...
Parts Shipping: Increase Customer Satisfaction and Loyalty
Maintaining a great customer experience is every dealership’s top priority, whether they are in-store or online customers. Customer satisfaction in...
H.I. > A.I. - Human Interaction is GREATER than Artificial Intelligence
Yes, a title to get attention. We all have heard so much about how much Artificial intelligence is now being leveraged in almost every industry,...
Building Better Customer Experiences in Your Service Department
Service department employees are often the unsung heroes of dealerships. While the sales department is an important part of the customer...
Make More Friends. Sell More Cars.
The thing about books is that they’re forever. They are the permanent record. For thousands of years, we’ve built giant buildings to hold all the...
Is your Service Scheduler a Minefield? 3 Tips to Maximize your Shop Capacity
Many of us remember playing “Minesweeper” to pass the time on our personal computers. You’d click boxes to expose a numbered box that indicated...
Crime Scene Clean Up Tactics: Dealership Edition
This is going to start as grim. It gets better. Aftermath® (the name of an actual ServiceMaster company) pioneered the field of performing crime...
What’s the Status? How Dealerships Can Avoid Missed Opportunities With Existing Clients
“Hi, I’m calling about my vehicle. Do you know what the status of it is and when it will be ready?” Dealerships across the country hear some version...
3 Years of Hispanic Car Buying Preferences Trends
In my last article, I touched on a few trends that we are starting to see after 3 years of doing our Hispanic Car Buying Preferences surveys. This...
Upcoming Recession? Embrace This Overlooked Profit Center!
There has been growing speculation about the possibility of another recession, and experts seem to agree that they aren’t entirely sure if a...
Establishing Connections Through the Parts Department
Creating connections with customers is vital for any business to thrive, whether you are trying to acquire new customers or sell to existing ones. By...
Non-GMO Dealerships
I'll bet you one dollar ($1.00) you have this issue, too. When you're shopping at the market and see a food product that's "non-GMO," don't you stop...