InteliChek Automotive
InteliChek provides dealerships, dealer groups, and OEMs with detailed competitor analysis and pricing intelligence to help them make data-driven decisions and stay ahead in the market. For over 20 years, InteliChek has been gathering and analyzing local competitor data, delivering a suite of high-value products and services that empower clients to optimize their pricing strategies, improve operational efficiency, and increase market share.
Their actionable insights support businesses in fostering customer transparency and trust through upfront menu pricing, ensuring a competitive edge in an ever-evolving automotive landscape. With a powerful combination of strategic insight, business acumen, and entrepreneurial spirit, InteliChek equips clients with the intelligence they need to navigate industry challenges and drive sustainable growth.
Meet Melissa Marlatt, Chief Operating Officer:
Melissa brings over 15 years of experience in the automotive industry in her role as Chief Operating Officer at InteliChek, where she also serves as Executive Producer of the Multi-Point Inspection podcast. Her commitment to empowering dealers and automotive service providers underscores her passion for driving their success.
Beyond her professional accomplishments, Melissa is dedicated to fostering a deeper understanding and appreciation of the automotive culture in her home state of Michigan, where she resides with her family. A museum and festival enthusiast, crafter and dedicated mother.
MMarlatt@InteliChek.com
877-827-7273 x 430
Meet Joe Gibson, Vice President of Sales and Marketing:
With over 9 years of industry expertise, Joe possesses a unique blend of strengths that drive InteliChek’s market leadership and growth initiatives. His strategic vision and deep understanding of customer needs enable him to craft sales strategies that resonate with clients across the fixed ops industry.
Joe excels at building client relationships. His strategic approach to marketing ensures that InteliChek’s solutions are not only visible but also resonate deeply with target audiences, enhancing brand positioning and market penetration.
Residing in Alberta, Canada, Joe cherishes quality time with his wife and daughter. He enjoys reading, writing fiction, and backyard BBQing.
JGibson@InteliChek.com
877-827-7273 x 439
Perception vs. Reality: The Fixed Ops Pricing Myth
This article is part of the InteliChek Automotive Brand Partnership. It all started in 1997. While collaborating with an OEM, David Swan uncovered...