Articles by

Penina Rothner

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What the Real Estate Industry Can Teach Dealers About Social Media

Companies have always been told to reach shoppers wherever they are. This used to mean publicizing products in the most popular newspapers and...

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I'm a Millennial: Here's How I Want You to Sell Me a Car

I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...

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