Mo Zahabi
How to Convert on the 3 Customer Buying Signals
We live in an age where technology provides dealerships with an immense amount of data about what customers want — but only if they read their buying...
3 Reasons Why Dealerships Should Shift to a Single View of the Customer
Big changes are happening in our industry. New technologies are injecting incredible insight and efficiency into our everyday workflow. Customers now...
Customer Data: Is Double Entry Dragging Down Your Bottom Line?
Remember the game “telephone” you played in elementary school? Everyone sat in a circle, and the first player whispered a phrase in the next player’s...
How Proactive Tracking Keeps Sales Strong During Downturns
The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...