Articles by
Michael Helgesen
A Guide to Getting More From Your Digital Retailing Tools
When I joined the automotive industry, the Chevrolet Celebrity was the top-selling car in the U.S. A lot has changed in the intervening 35 years....
Beyond the Shopping Cart: The New Era of Going Digital
The automotive retail industry is changing at the most significant pace in its hundred-year history. COVID-19 has accelerated retail trends in the...